Public Relations

Overview

Good public relations focus on the relation between the public and the organization. Great public relations focus on story telling. A strong narrative sells itself and our data driven proprietary approach will ensure that your story is meaningful and lasting.

To millennials and subsequent generations, a company’s social, environmental and ethical commitments are becoming as important as their products. Or to put it succinctly, products and their story are becoming inseparable. Long gone are the days when companies could hide behind fabricated stories concocted by so called spin doctors. A successful public relations effort is about authenticity and a sustainable strategy. 

As a result of the unprecedented growth of social media, key personalities from around the world have now become trusted advisors for millions of consumers. They can be your worst enemy or your greatest ally. Listen to those who engage with your organization and show that you are more than just a company, show them that your organization is committed to helping others and making the world a better place.

PR is still, as Harold Burson said, the business of persuasion. But now it is persuasion from myriad different sources. Public relations in the era of social media is about going the extra mile, and your audience will know if you don’t – and punish you accordingly. ANCORED was forged in the fires of social media and we have developed key proprietary tools to ensure that you can maximize your public relations efforts and deliver a credible strategy in a trusted, authentic voice. 

What We Do

Our dedicated public relations team works to manage information persuasively amongst government, non-governmental organizations and business and the public – citizens, consumers and voters. Our aim is to ensure that our clients, their stories, policies, products or political decisions are perceived in a favourable light. 

We work alongside our clients, from Fortune 500 companies to smaller business to institutions, to:

• Use ANCORED Intelligence to better understand public perception
• Propose and facilitate new partnerships and alliances with Fortune 500 companies and key stakeholders
• See that our clients are placed in the best company – the right events, the right people, the right story at the right time
• Help craft and curate a compelling narrative
• Write news releases and other content for influencers
• Work with the media – online or traditional
• Arrange effective interviews for company spokespeople 

Through our integrated bespoke solutions, we will combine the power of our communication, reputational management, and crisis managements teams to best serve your unique public relations needs. 

Bespoke Solutions

Through our integrated bespoke solutions, we will combine the power of our communication, reputational management, and crisis managements teams to best serve your unique public relations needs.

Email us at enquiries@ancored.se to learn more about how we can assist your communications efforts. 

Our Client Pledge

Client Business Understanding: 

Each client is different and we are wholeheartedly committed to understanding your unique challenge so we can be a strong and valuable partner.

This mean that we will:

• Ensure that both long-term and short-term success is accounted for while designing strategic performance recommendations. 
• Provide unique data to inform your future strategy, thus ensuring both short-term and long-term success.
• Create one-of-a-kind bespoke solution - always keeping our client’s needs at the forefront.

Quality: 

Knowing what to do and when to do it is rare. Sometimes the obvious is the correct way forward and other times it can be disastrous. Unlike other communication firms we ensure that our strategic performance recommendations are based on measurable data thus minimising the risk of making costly mistakes. 

This mean that we will:

• Ensure we stay at the fore-front of academic research and praxis. Our partners, advisors and researchers hold or have held several academic positions throughout their careers and some are actively teaching graduate level communication classes at world-leading universities in Europe.  
• Follow successful and proven approaches to communication based on unique solutions and data.

Creativity: 

In today’s world of information overload it's increasingly difficult to be seen and heard. To ensure successful and rewarding results we are committed to combining data-driven communication analysis with creative and new approaches – thus ensuring that your message stands out - resonates - and is remembered.

This mean that we will:

• Consider a vast range of both informative and disruptive strategies. 
• Draw from the range of academic backgrounds at ANCORED ranging from medical sciences, literature, philosophy, economics, marketing and politics to uncover new and previously unused solutions.
• Use Big Data to uncover competitors’ strategy and tactics. We will then leverage this information to create and exploit previously unknown opportunities.